NetSuite Podcast at SuiteWorld: ERP Meets Wellness and Cymbiotika's Formula for Operational Growth

Kimberlee Duval, vice president of finance at Cymbiotika and Sam Levy, senior vice president of growth strategy at NetSuite, join the NetSuite Podcast at SuiteWorld 2025 to discuss the journey of one of the fastest-growing wellness brands. From rapid direct-to-consumer growth to breaking into major retailers like Target, Cymbiotika has transformed how it operates while staying true to its mission. Kimberlee shares how the finance team guided the move to NetSuite to support global expansion, streamline order management, and manage the complexities of sourcing ingredients across multiple currencies. With more than a dozen NetSuite implementations under her belt, Kimberlee explains how ERP has been the foundation for Cymbiotika's growth, including the role of NetSuite Advanced Customer Support (ACS) in driving ongoing success. Sam provides perspective on how NetSuite helps businesses like Cymbiotika navigate operational change, adopt AI, and scale efficiently. Together, they discuss how NetSuite's unified platform simplifies distribution, marketing, and financial management, while unlocking the flexibility wellness brands need to adapt to evolving business models.