The Near Memo

Why "Position One" Doesn't Exist in Local Anymore (Brighton SEO Recap)

September 18, 2026·37 min
Episode Description from the Publisher

Send us Fan Mail Andrew Shotland (Local SEO Guide) and Mark Kabana (founder of Places Scout, now VP of Data Innovation at Yext) join Greg Sterling and Mike Blumenthal fresh off Brighton SEO San Diego for an open-agenda conversation: what the conference floor actually said about local's place in the industry, why a single search rank may already be a dead concept, and how permissioned, agentic browsing is quietly showing up inside everyday consumer AI tools. Topics include: why AI vendors alre...

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