The Near Memo

Review Fraud, FTC Fines, and Yelp’s Legal Strike

April 23, 2026·33 min
Episode Description from the Publisher

Send us Fan Mail Greg and Mike discuss the shifting landscape of local search. From the FTC’s latest crackdown on incentivized reviews to Yelp’s attempt to fast-forward their antitrust case against Google using recent federal rulings. We also explore the expansion of LSAs and the transition from the "Local Pack" to AI-driven "Ask Maps." Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

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