
On this episode of the MyAgLife podcast, Kristin Platts talks with television host, producer and former Disney executive Pat Pattison for a preview of his upcoming presentation, "Building Trust at Scale," at the 2026 Innovating California Agri-Marketing Summit.Pattison discusses why authentic human storytelling matters even more as AI reshapes marketing, the value of putting a recognizable person behind a brand and why he considers this a "golden age of marketing." He also shares his thoughts on taking creative risks, finding mentors and telling agriculture's stories to audiences beyond the industry.Hear more from Pattison at the Innovating California Agri-Marketing Summit, Sept. 22 in Visalia.Learn more about the Agri-Marketing Summit and register: https://jcsmarketinginc.com/ams-attendees/Learn more about Pat: https://patpattison.net/
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