TMCP #659: Heidi Bandish of RacerShip | The “Dating App” for Racing Sponsorships?

Finding racing sponsors can be one of the toughest parts of building a motorsports career. Drivers often rely on cold calls, emails, sponsorship decks, and personal connections—but what if there were a better way to connect racers with the brands looking to support them? This week, Rob Kibbe talks with Heidi Bandish, founder of RacerShip, an online platform connecting racing athletes, mentors, and potential sponsors. Heidi explains how her experience with the Performance Racing Industry trade show helped her recognize the challenges facing grassroots racers and inspired her to create what Rob calls a “dating app” for racing sponsorships. RacerShip allows competitors from nearly every racing discipline to build a profile, upload a sponsorship deck, share results, outline future goals, and connect with others throughout the motorsports industry. Heidi also explains the RacerShip Score, how brands can search for potential ambassadors, the importance of mentorship and mental-performance coaching, and why young racers must learn the business side of motorsports alongside developing their skills behind the wheel. The platform is already working with racers from the NASCAR Youth Series and has attracted support from SimpleTire, with plans to expand further into Junior Dragsters, MotoAmerica, amateur motocross, and other grassroots racing communities. Whether you are a racer searching for support, a parent helping a young driver build a career, or a brand looking for its next motorsports ambassador, RacerShip is creating a new way for the racing industry to connect. The post TMCP #659: Heidi Bandish of RacerShip | The “Dating App” for Racing Sponsorships? first appeared on The Muscle Car Place.