Turning Waste into Opportunity: Saxon Wright's Circular Economy Revolution

Saxon Wright, the visionary entrepreneur behind Pablo & Rusty's coffee and Huskee reusable cups, believes business can be a powerful force for environmental change. Once drawn to the outdoors and influenced by his sister's conservation work, Saxon now channels his scientific background and business acumen into creating circular solutions for our single-use crisis. In this episode of the Mucky Middle, Saxon shares his journey from experimenting with coffee roasting science to transforming discarded coffee husks into beautiful, functional cups. Learn how his latest venture, "Borrow by Husky," aims to revolutionize reusable cup adoption through a scalable borrowing system that could eliminate billions of single-use cups annually. Saxon reveals his methodology for maintaining creative energy through intentional reflection time, his philosophy of "only do what only you can do," and how he balances long-term environmental dreams with practical business realities.