Can Bollywood's Big Boys Play The Microdrama Game?

India's biggest production houses are moving into micro-drama — but entering a format is very different from mastering it. In this episode of The Morning Brief, host Anirban Chowdhury, ET's in house film journalist and critic Rajesh Naidu and AI-native micro drama platform Dashverse founder Sanidhya Narain examine three defining tensions in the micro-drama space: whether the format can genuinely serve as an IP testing ground for films and series, whether legacy studios have the structural DNA to compete in a high-volume, low-cost game, and whether China's ad-dominant revenue model can work in India's marketListen in:You can follow Anirban Chowdhury on his social media: X and LinkedinCheck out other interesting episodes like:ET Deep Dive: Swipe Left on Reality,India wants manufacturing at 25% of GDP — will AI in factories help?, Tanay Kothari Wants To Kill The Keyboard, From Doer to Director: The LinkedIn Playbook for the AI Agea, Semaglutide Goes Generic: Big Pharma’s Moat Breaks  and much more. Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.