How to Reinvent Yourself When the Market Shifts | Brandon 'Rockstar' Rooks

Most real estate investors know how to build in a bull market. Very few know what to do when that market turns against them. In this episode of The M.O.R.E. Show, Justin Colby sits back down with Brandon Rockstar Rooks a capital raiser who spent a decade building a $100 million land entitlement business in the southeast, working with some of the biggest national builders in the country and who hit major headwinds when the market shifted in late 2024. Brandon shares exactly what happened, why he is not embarrassed to say he is on his third reinvention, how he is pivoting into private lending, note buying, and distressed debt, and why the most dangerous thing an investor can do right now is stay loyal to a business model that has stopped working. KEY TOPICS COVERED: How Brandon built a $100 million land entitlement business working with the biggest national builders Why national builders don't want land on their balance sheets and how that creates opportunity What went wrong in Q4 2024 and why the land entitlement market shifted dramatically How Brandon is pivoting into private lending, note buying, and distressed debt Why it is okay to start over at 40 and why staying loyal to a broken business model is not The mindset of reinvention how to know when to pivot and how to do it without losing everything ️ Key Moments 00:01 — Introduction: Brandon Rockstar Rooks returns to The M.O.R.E. Show 00:32 — The Boardroom Mastermind what it is and how to get access 01:11 — Lending is getting weird what Justin is seeing in the market right now 01:31 — A decade of land entitlement capital raising how it started 02:13 — Why 15% annualized returns became the minimum standard 02:49 — How the land entitlement model works ground, permits, sell to builders 03:16 — Why national builders don't want land on their balance sheets 04:01 — First deal: $3M parcel in Charlotte NC 99 townhomes 07:00 — How the $100M raise was built and what drove it 15:00 — What changed in Q4 2024, when the market shifted 20:00 — Pivoting into private lending, note buying, and distressed debt 28:00 — How to know when your business model has stopped working 33:00 — The Dan Martell post, it is okay to start over at 40 37:00 — Round number three, reinventing again and why that is okay 39:00 — Relationships, markets, and staying ready to pivot 40:00 — How to connect with Brandon Rockstar Rooks Connect with Brandon Rockstar Rooks: Website - www.rockstarcapitalfund.com About The M.O.R.E. Show: The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week. Learn more: www.timeformore.com Invest with Elevest Capital: www.elevestcapital.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.