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The MM+M Podcast: Daily Summaries Delivered
by The MM+M Podcast
MM+M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released every Wednesday.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Nov 2, 202133 min
MM+M Podcast 11.2.21: RDA’s Michael Nace
Nace, brand director for Rare Disease Advisor (an MM+M sister brand), joins Marc Iskowitz to discuss trends shaping the awareness and commercialization of rare disease products.
- Oct 28, 202127 min
HCP measurability and insights
Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. Rightfully, advertisers want to understand the full customer journey and the impacts after seeing an ad or engaging with a deeper engagement tactic.
- Oct 26, 202126 min
MM+M Podcast 10.26.21: PulsePoint’s Maria Simeone
Simeone, VP of marketing at PulsePoint, joins Marc Iskowitz to explain findings from its half-year State of Health Media report, including keys for healthcare marketers to reach HCP and patient audiences in 2022.
- Oct 21, 202127 min
Engaging partners early in the commercialization process is key to success
Creating a solid branding foundation and market access strategy will pay off down the road.
- Oct 21, 202118 min
MM+M Podcast 10.21.21: Issue One’s Danielle Caputo
Caputo, legislative and programs counsel for Washington watchdog group Issue One, talks about “dark money” and ethics in the advertising about Medicare drug-price negotiations.
- Oct 20, 202128 min
Why product design and usability matter in supporting HCP engagements
In this podcast, Healio’s Andrea Gaymon, Chief Product Officer and Matthew Dechen, Vice President, Deep Engagement and Custom Solutions, discuss how good product design and usability are essential today in delivering online engagements and supporting HCP education.
- Oct 19, 202120 min
Return to work with Steph Garcia and Steve Madden
Tune in to hear Chief People Officer, Steph Garcia, explain how Real Chemistry is leading the way in return to work strategy.
- Oct 14, 202123 min
Best practices for patient audience targeting and measurement
How AI and machine learning steer sharper measurement.
About The MM+M Podcast
MM+M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released every Wednesday.
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