Medical Sales Reps Are Doing This All Wrong

In this episode of the Medical Sales Podcast, Samuel Adeyinka sits down with Dr. Diego Lima, an orthopedic surgeon, to unpack what medical sales reps need to understand about working with surgeons in and outside the operating room. Dr. Lima shares how his career in orthopedics has shaped the way he prepares for surgery, builds trusted teams, and evaluates the reps who support him during complex procedures. He breaks down why the best reps think ahead, anticipate workflow problems, take ownership before mistakes happen, and become true partners in the surgeon's long term career, not just product representatives in the OR. This episode is a must listen for medical device reps, especially those in orthopedic sales, who want to build stronger surgeon relationships, bring more value to the surgical team, and understand what it really takes to earn trust in high pressure clinical environments. Connect with Dr. Diego Lima: LinkedIn Connect with Me: LinkedIn Love the show? Subscribe, rate, review, and share! Here's How »