Why MedTech Needs More Than Approval with Michael Branagan Harris of HealthTech Strategies Limited

A device can clear regulatory hurdles and still struggle commercially if the evidence is too narrow. MedTech companies need proof that speaks to affordability, care quality, operational impact, and long term value, not just technical performance.Market selection matters just as much. The same solution may fit the United States, the UK, Germany, or the Netherlands very differently because reimbursement models, provider incentives, and care delivery systems are not built the same way.Episode Breakdown00:00 Opening09:02 What evidence actually needs to prove14:16 Building a stronger adoption case22:43 Economic logic across markets28:36 Choosing where to launch42:08 Key reflections48:30 EndThe Med Device Cyber Podcast is brought to you by Blue Goat Cyber, cybersecurity experts providing essential security solutions for the medical device industry. Learn more by visiting https://bluegoatcyber.com.If you're interested in our services or partnering with us, schedule a Discovery Session: https://go.bluegoatcyber.com/meetings/blue-goat-cyber/discovery-sessionChristian Espinosa is the CEO and founder of Blue Goat Cyber. Trevor Slattery is the Chief Operating Officer at Blue Goat Cyber.Christian Espinosa on LinkedIn: https://www.linkedin.com/in/christianespinosa/Trevor Slattery on LinkedIn: https://www.linkedin.com/in/trevor-slattery-34852b1a9Blue Goat Cyber on LinkedIn: https://www.linkedin.com/company/blue-goat-cyber/Blue Goat Cyber on Instagram: https://www.instagram.com/bluegoatcyber/Blue Goat Cyber on Facebook: https://www.facebook.com/bluegoatcyber/Blue Goat Cyber on YouTube: https://www.youtube.com/@BlueGoatCyber/?sub_confirmation=1