How to Measure Brand Marketing Success with Peter Giorgi, SVP of Brand Marketing at Rocket | Ep. 445

How do you get an entire Super Bowl stadium to sing along to your ad? Peter Giorgi, SVP of Brand Marketing, Partnerships and Creative Excellence at Rocket, figured it out...2 weeks before kickoff. After his time at Airbnb and the agency Crispin Porter + Bogusky, Peter helped Rocket stop selling mortgage rates and start selling homeownership, and he and Daniel get into why that idea was just sitting there for the taking in the first place. Plus, a live TV risk that could have fallen completely flat, what happened when Rocket listed an NBA arena on Redfin (and a tornado rolled in), and why a great ad doesn't need a blockbuster budget. And his Marketing hill to die on? Let's just say AI won't love it.If you're a Marketer who wants to build brand campaigns people actually feel, this episode is for YOU. Hit follow and leave a rating if this one has you humming Country Roads. It helps more Marketers find the show.-- Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at ⁠⁠https://www.siriusxmmedia.com/daniel⁠⁠ --Follow Peter: LinkedIn: https://www.linkedin.com/in/petergiorgi/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit www.workweek.com