Balancing Motherhood & Content Creation: Karen Vega on Building ‘Chicago Moms’ From Scratch

What if the thing you’re already doing is the thing you’re supposed to build?This week on The Mami Collective Podcast, Paulina sits down with Karen Vega, the mom behind Chicago Moms—a go-to platform for family-friendly things to do in Chicago and the suburbs. What started as simply sharing outings with her kids turned into a trusted resource thousands of moms now rely on.In this episode, Karen opens up about:How she accidentally became a content creator (and why you don’t need a perfect plan to start)The reality of balancing motherhood, a full-time job, and building a platformWhat it actually takes to grow on TikTok and Instagram (hint: it’s not overnight)Learning to say no, set boundaries, and protect your time as a momThe pressure (and noise) of the creator world—and how to stay in your own laneWhy documenting her kids’ lives became her biggest motivationThis is a conversation about motherhood, identity, creativity, and building something of your own, without losing yourself in the process. Whether you’re a mom looking for things to do in Chicago, thinking about starting your own platform, or just trying to feel a little less alone in the chaos, then this one’s for you.Because sometimes, you don’t need a new idea.You just need to start sharing the life you’re already living.Follow Karen here: https://www.instagram.com/chicago__moms/?hl=en