Here's The Story Behind Motorcycle Dealership Fees

Many things in life are perplexing, but none more than this: buy a pack of Sweet Caporal cigarettes from old Mrs. Harrison down at the general store, and she doesn’t charge a separate fee for handing them to you or for having them shipped to her store. And yet, when you buy a motorcycle, the price on the manufacturer’s website isn’t what we pay at a dealership, because it's subject to shipping fees and setup charges as separate line items. Why isn’t there just one price? The National Powersports Dealers Association is lobbying for just this. But, alas, it’s not as simple as it sounds. Longtime dealership man and NPDA board member Mark Sheffield joins us to untangle the bizarre and byzantine pricing practices of the motorcycle industry. All this on The Lowdown Radio Show. Learn more about your ad choices. Visit megaphone.fm/adchoices