The Living Waters Podcast

Ep. 384 - When a Church Becomes a Brand: The Danger of Platform Culture

April 2, 2026·57 min
Episode Description from the Publisher

When a church centers itself on a personality, it risks losing sight of the One it exists to proclaim. Ray, E.Z., Mark, and Oscar examine the growing tendency for churches to become brands, where influence and personality can overshadow the faithful preaching of God’s Word. The guys explain that branding itself is not inherently wrong, but problems arise when a congregation centers on a charismatic figure instead of the Lord. Scripture calls pastors not to build platforms but to shepherd soul...

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