The Power of Partial Certainty | The LIV Lab Episode 28 ft. Charles Levin

When you're standing at a fork in the road, it's tempting to wait for certainty — the "perfect" sign that you're making the right choice. But what if the people who build the most meaningful careers aren't the ones who feel 100% sure… but the ones who learn how to take smart risks without losing their purpose? In this episode, I sit down with Charles Levin — founder of Mu Avenue Press, novelist, former tech and business leader, and lifelong reinventor — to unpack what it really takes to choose a path when the future isn't guaranteed. Charles shares how he went from studying philosophy and ancient Greek to launching businesses, writing bestselling thrillers, and building a publishing company — and what every pivot taught him about resilience, reinvention, and momentum. We talk about the 40–70% rule for decision-making (why waiting for 100% certainty can cost you opportunities), what poker taught Charles about calculated risk, and why purpose isn't just a mission statement — it's the people you impact along the way. If you've been stuck trying to pick the "right" option, this conversation will help you move forward with courage, clarity, and a compass. 📩 Share your thoughts: What's one thing you're 40–70% sure you should try — a project, a class, a leap, a conversation? Commit to it for one week and tell me what you chose. Email me at thelivlabpodcast@gmail.com and follow @thelivlabpodcast on Instagram for more episodes on risk, purpose, and growth.