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The LegalTube Podcast: Daily Summaries Delivered
by LegalTube.ca
Welcome to the LegalTube podcast, presented by LawyerLocate.ca! Join us as we explore the latest trends, strategies, and tools for promoting your legal practice in the digital age. Hosted by Mark Robins, CEO of LawyerLocate.ca, LegalTube, and Digital emspace, where we’re all about legal marketing online for Canadian lawyers.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 3 weeks ago37 min
LegalTube Episode 25 AI Recommendations vs Google Content Search
Gini Dietrich is back, and this time LegalTube producer Ethan Lewis joins us on the other side of the camera. In this episode, I talk with Gini and Ethan about AI, podcasting, and what it takes to create content that still sounds like you. We get into AI search, why earning backlinks starts with relationships, and how short clips can introduce people to your full podcast. Gini shares how she turns existing content and voice notes into thought leadership, while Ethan talks about starting with a clear goal and choosing a niche. We also discuss why your experience and personality still matter when AI helps with the first draft. #Ai #search #seo Guest Info: Gini Dietrich — Founder of Spin Sucks, author, and creator of the PESO Model® Website: https://spinsucks.com LinkedIn: https://www.linkedin.com/in/ginidietrich/ X: https://x.com/ginidietrich?lang=en Instagram: https://www.instagram.com/dietrichgini/ Ethan Lewis — LegalTube producer, freelance filmmaker, and videographer Instagram: https://www.instagram.com/ethan.lewis47/ Facebook: https://www.facebook.com/ethan.lewis.821484 Have a question? Leave it in the comments. #legal #legalmarketing #podcast #lawyermarketing Like & Subscribe for all things digital marketing for Canadian lawyers and paralegals. https://lawyerlocate.ca/membership_info/ Our affiliate links: Descript: https://get.descript.com/2nuo4iq7qmuf Opus Clip: https://www.opus.pro/?via=de382d GreenGeeks: https://www.greengeeks.com/track/lawyerlocateca
- Sep 24, 202623 min
LegalTube Episode 24 All things LawyerLocate.ca
No guest lawyer this time. In this episode, I talk about LawyerLocate.ca as we head toward our 25th anniversary. I cover how Natalie Waddell started Canada's original legal directory and referral service, how we moved from referrals into SEO and AI search, and what membership actually gets you beyond a listing. We get into profile pages as mini websites, video content, how the public searches for lawyers today, and why 25 years of brand recognition and backlinks matter more than most lawyers think. Producer Ethan also runs through questions we have been getting from the public and from lawyers. #Ai #search #seo Guest Info: LawyerLocate.ca https://lawyerlocate.ca #legal #legalmarketing #podcast #lawyermarketing Like & Subscribe for all things digital marketing for Canadian lawyers and paralegals. https://lawyerlocate.ca/membership_info/ Our affiliate links: Descript: https://get.descript.com/2nuo4iq7qmuf Opus Clip: https://www.opus.pro/?via=de382d GreenGeeks: https://www.greengeeks.com/track/lawyerlocateca
- Jun 15, 202634 min
LegalTube Episode 23 with Ian Hull
The game has changed. In this episode, I talk with Ian Hull (Hull & Hull LLP) about the death of traditional Google searches and the rise of AI in legal marketing. We cover everything from his early success with video content to how his firm is aggressively integrating AI tools to stay ahead of the competition. Discover why building your personal brand and online credibility is the only way to survive the AI search revolution. Guest Info: Ian Hull - Co-founder of Hull & Hull LLP https://hullandhull.com #legal #legalmarketing #podcast #lawyermarketin Like & Subscribe for all things digital marketing for Canadian lawyers and paralegals. https://lawyerlocate.ca/membership_info/ Our affiliate links: Descript: https://get.descript.com/2nuo4iq7qmuf Opus Clip: https://www.opus.pro/?via=de382d GreenGeeks: https://www.greengeeks.com/track/lawy...
- Feb 11, 202643 min
LegalTube Episode 21Pt 3 with Matt Fleischer continuing our discussion on Legal Marketing
In part 3, Matt and I talk about ways to market your solo or boutique firm without spending too much. We point out directories like Lawyerlocate.ca and explain how being listed can bring more visitors to your website and more calls to your office. #legalmarketing #podcast #garyvee #duet Like & Subscribe for all things digital marketing for Canadian lawyers and paralegals. https://lawyerlocate.ca/membership_info
- Jan 27, 202635 min
LegalTube Episode 20 "B" with Matt Fleischer Pt 2
Let's start your New Year off with some great content for Canadian Lawyers. Matt and I continue our discussion on how Canadian lawyers need to learn how to market their practices online. We provide clear recommendations and guidance. #legalmarketing #lawyermarketing #garyvee If you have any questions, please leave them in the comments, Matt and I will reply ASAP Like & Subscribe for all things digital marketing for Canadian lawyers and paralegals.
- Jan 27, 202629 min
LegalTube Episode 20 "A" with Matt Fleischer Pt 2
Let's start your New Year off with some great content for Canadian Lawyers. Matt and I continue our discussion on how Canadian lawyers need to learn how to market their practices online. We provide clear recommendations and guidance. #legalmarketing #lawyermarketing #garyvee If you have any questions, please leave them in the comments. Matt and I will reply ASAP Like & Subscribe for all things digital marketing for Canadian lawyers and paralegals.
- Jan 27, 202651 min
LegalTube Episode 19 with our guest Matt Fleischer, Matt is a Legal & social media marketing coach.
In this episode, we break down exactly how lawyers across Canada are using simple video content to generate inbound leads consistently — without needing a production studio, big budgets, or complicated tech. If you're a Canadian lawyer, sole practitioner, or small firm owner, and you're tired of overpaying for Google Ads, Meta ads, and third-party lead services — this one is for you.
- Nov 7, 202538 min
LegalTube Episode 18 with Virginia Elder
I had an inspiring conversation with fellow podcaster and producer Virginia Elder. We explored a wide range of topics, from AI to the challenges clients face in podcasting. Virginia shared insights that have the power to elevate any podcaster's skills and journey.#podcast #producer #successmindset Like & Subscribe for all things digital marketing for Canadian lawyers and paralegals.
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About The LegalTube Podcast
Welcome to the LegalTube podcast, presented by LawyerLocate.ca! Join us as we explore the latest trends, strategies, and tools for promoting your legal practice in the digital age. Hosted by Mark Robins, CEO of LawyerLocate.ca, LegalTube, and Digital emspace, where we’re all about legal marketing online for Canadian lawyers.
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Frequently Asked Questions
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