72: From 80-Hour Weeks to Freedom: The Buyback Time Formula Explained

In this episode of The Legacy Investor Podcast, I sit down with George Rivera to talk about what it really means to buy back your time. George shares the powerful story of watching his father work hard, provide well, but miss many of the moments that mattered most — and how that same pattern started showing up in George’s own life.After building a highly successful business, George realized that money alone was not the goal if it came at the cost of his family, faith, and freedom. He walks us through his “buyback time” formula, including how to run a freedom audit, identify what tasks need to be eliminated, automated, or delegated, and how to delegate with true ownership instead of just handing off tasks that eventually boomerang back.This conversation is for the entrepreneur, investor, or business owner who feels cash rich but time poor. If you’re tired of missing dinners, games, vacations, or moments with the people you love, George’s story and framework will challenge you to rethink how you’re building your business — and what kind of legacy you’re really creating.