Inside LOST iN with Jon Skogmo: Print Revival, IRL Experiences & The Future of Travel Media

In this episode of The Layover, we sit down with Jon Skogmo, CEO of LOST iN, for an inside look at how the brand is redefining travel media; blending physical guidebooks, digital storytelling, and real-world experiences into one cohesive ecosystem.From betting on print in a digital-first world to building a community that spans social, newsletters, and IRL events, Jon shares why the future of travel isn’t just about where you go—but how you connect along the way.Jon unpacks how LOST iN is:Leading a resurgence of physical media, with guidebooks designed as collectible, story-driven travel companionsTargeting millennials and Gen Z travelers who prioritize experiences over ownershipBridging the gap between URL and IRL, using events, pop-ups, and community moments to deepen engagementTreating travel as the antidote to AI, prioritizing real experiences over digital noiseBuilding a curated creator network focused on authenticity, not follower countExpanding globally with 400+ retail locations and growing first-party audience dataFrom vacations to transformational travel trends, this conversation dives into how cultural shifts, remote work, and creator ecosystems are reshaping the way (and the reasons) people explore the world.Whether you’re a traveler, brand marketer, or media operator, this episode offers a candid look at how LOST iN is building a next-generation travel brand rooted in curation, community, and real-world connection.🌍 Explore LOST iN guidebooks, destinations, and experiences at lostin.com.