The Kiya Podcast

GucciSmoothie | The Mindset Behind StreetX | Success & Self Belief

May 10, 2026·1h 9m
Episode Description from the Publisher

This week on the Kiya Podcast, Izy sits down with Daniel Bradshaw — better known as GucciSmoothie — the founder of STREET XWe dive deep into the mindset behind one of Australia’s most iconic streetwear brands and unpack how Gucci built StreetX from Perth to the world through raw creativity, guerrilla marketing, self belief and staying authentic to who he is.This isn’t just a conversation about clothing or business — it’s about identity, confidence, backing yourself when nobody else understands the vision, and bringing culture to Perth while putting Perth on the map globally.We talkBuilding StreetX from the ground upGuerrilla marketing strategies that changed the gameCreating culture instead of following trendsSelf talk, confidence & protecting your energyWhy Perth produces different kinds of peopleStaying a good person while building successBringing the world to Perth & Perth to the worldOne of the realest conversations we’ve had on the Kiya Podcast.🎥 Subscribe for more powerful conversations with game changers, athletes, artists and cultural leaders.#KiyaPodcast #StreetX #GucciSmoothie #DanielBradshaw #Perth #Streetwear #Marketing #Entrepreneur #AustralianCulture #Podcast

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