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by Kelly Roach
Looking for mentorship from someone who has a track record of business success?Want to learn how to build a 1% lifestyle and develop the mindset of a champion?Are you a business leader looking to 10x your results so you can build your dream life?If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes
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- Yesterday17 min
The Only 4 Problems Your Business Has to Solve For (And, How to Become Undistractable In Solving Them)
The number one thing standing in the way of growth right now isn't competition, the economy, or the trust recession. It's distraction, and AI is the biggest one of 2026. Kelly makes the case that becoming undistractable is your superpower in a market where everyone else is scattered, then walks you through the only four problems a business ever has to solve and the one question that makes your next move obvious. Timestamps 00:00 — The real thing killing growth right now: distraction 02:00 — The do-or-die mentality: prioritize profit 03:30 — Your first question: what is your North Star now, and why? 05:00 — The core four problems every business must solve 05:30 — Core problem 1: lifetime value and moving people offer to offer 08:00 — Core problem 2: a delivery model that supports 10x growth 10:00 — Core problem 3: customer acquisition cost 11:30 — Core problem 4: team (the team is behind the dream) 13:00 — Core problems vs. satellite problems 15:00 — It's not A for effort, it's A for income 16:30 — Learning curve downtime, and why starting over costs you 18:30 — The boring fundamentals are the hard part of scaling 20:00 — The Jenga stack: focused vs. scattered massive action 22:00 — Name your North Star and the 3–5 activities that make it inevitable 24:00 — Close: undistractable is your superpower Resources & Mentions Grab your Seat for 2027 Strategic Planning with Kelly (NOTE: Date has been Changed to December 8th): https://www.thekellyroach.com/strategic-planning-day-2026 The Miracle Hour: Kelly's core system for making daily sales with your trust-building offers and driving customer acquisition cost down: Buy it HERE.
- 4 days ago26 min
Everything Is a Test, Nothing Is a Failure: The Business Breakthrough Hotline
Three live callers, three breakthroughs, and one mindset running through all of them: treat everything like a test. A best-selling author wants to turn her new book into a simple, profitable engine without it taking over her life. A coach is stuck launching only once a quarter and wants consistent revenue. And a brand-new Substack creator wants to know how to actually vet an offer before she builds it. If you've been overthinking your next move, Kelly's answer is simpler (and faster) than you think. Timestamps 00:00 — Why Kelly treats everything like a test 01:00 — Caller 1, Maria: turning a new book into a profitable model 02:30 — Collaboration as the #1 currency: 500 built-in partners 05:00 — The one-day reinvention workshop as the trust-building offer 08:00 — Pricing the easy-yes offer (and why challenges are back) 11:00 — Caller 2, Melissa: making two offers cohesive and selling year-round 12:30 — Extend the first offer to six months (they're already asking) 14:30 — Selling into offer one vs. moving people to offer two 16:00 — Caller 3, Rebecca: how to vet an offer idea 17:30 — Start with your gut, then validate it 19:30 — Everything is a test: the mindset that built an 8-figure business 21:00 — Turn on your paid tier today (make the call, then make it right) 23:00 — What to put behind the paywall (instant value, not just more content) 25:00 — Close: you can't build in theory, only on the field Resources & Mentions The Business Breakthrough Hotline — call in live or submit a confidential question: 916-418-9799 (or the show notes). Virtual Business School (VBS) — Kelly's membership and system: https://www.virtualbusinessschool.com/virtual-business-school The Advisory Room — Kelly and Danielle's new mentorship program: https://join.thebusinessadvisory.com/the-advisory-room--d8a4d
- 1 weeks ago14 min
What the Market Actually Wants Now (And How to Reinvent Without Starting Over)
A couple years ago, buyers wanted more calls, more time with you, more hands-on support. Now... they want the opposite, and if your offers haven't caught up, sales get harder. In this podcast episode, Kelly breaks down exactly what the market wants today, the new coaching model she's piloting because of it, and the four things your buyers are quietly craving right now. Timestamps 00:00 — Market moment match: why it's everything right now 01:30 — Everything moves in seasons: reinvent without starting over 03:00 — Not just AI, but the response to AI 04:30 — What people actually want now: fast, simple, easy 05:30 — The accounting firm rule: autonomous, plus a pro when it counts 07:30 — The pendulum swing away from more Zoom and more hours 09:00 — The new async coaching model Kelly is piloting 11:00 — Why a short, low-risk container matches the market 12:00 — The four things your buyers want right now 13:00 — Close: you already have the offer, just unlock it Resources & Mentions Learn more aboutThe Advisory Room, Kelly's new 99% asynchronous coaching model for business owners who want real-time, on demand support without adding more to their plate: https://join.thebusinessadvisory.com/the-advisory-room Download The Reinvention Playbook, Kelly's guide for reinventing your offers without starting over: https://www.thekellyroach.com/reinvention-playbook--1b7cc Learn The Miracle Hour, Kelly's bestselliong book and system for predictable daily sales: https://www.amazon.com/Miracle-Hour-Predictable-Sales-Day/dp/B0GXC7KJDX/ref=sr_1_4?crid=ERJ9CNWEHKV3&dib=eyJ2IjoiMSJ9.zrG3nLaMfaefiAqIWZ_ZhxYguaa9IrkvQP5lIk7odzPEK6dVJmB54IsK26wBi_AUBZjcU9HdpfuslVqUjfCQdBcDIbePkgLURU3cLhw3OWsWqEkFKxHcUN_OjaD2CPYaEsbOYsNVpdsa1fT_kEOPt3a7iK_2xvc0z5fROn5F929TvKMhHIBjI9fKWvRTi20-Pq3iDapMNPfRsB8TYQwISpLQHpQOko2vkPiJm6B5v4Q.wixo2E0eK7vnebOSh3XRsDCj5wzszOFHtFyceP02KeE&dib_tag=se&keywords=miracle+hour+book&qid=1793597319&sprefix=miracle+hour+boo%2Caps%2C208&sr=8-4
- 1 weeks ago34 min
Selling Low Ticket Without Cannibalizing Your High-Ticket Offers, Turning Ideas into IP, and Knowing What To Sell When: The Business Breakthrough Hotline
Three live callers, three breakthroughs. One is building a Substack paid tier and wants a simple path from free subscriber to client. One has brilliant ideas she can't figure out how to market. And one has four offers and no idea what to sell when without them competing. If you've ever felt scattered across too many offers or stuck on how to package what you do, this one's for you. Timestamps: 01:00 — Caller 1: connecting a Substack paid tier to the campaign strategy 03:00 — Why "pay for more content" doesn't grow a paid tier 05:00 — Using a workshop as the anchor, and pricing the tier 07:30 — Live streams: behind the paywall, or to drive people to it? 09:00 — Setting your Substack campaign cadence 11:00 — Caller 2: too many ideas to market 12:30 — Name it, claim it, frame it: turning ideas into signature IP 15:00 — The trust-building offer solves one micro problem 17:00 — Caller 3: four offers, and what to sell when 18:30 — The trust-building offer as a lead source for high-ticket 20:30 — The "major and minor": one focus per month 23:00 — List segmentation and making the right offer for the person 25:30 — Build your list to acquire; spend your time on the big dollars 28:00 — Why the campaign rhythm keeps your audience from fatiguing 29:30 — How to text in your question The Business Breakthrough Hotline: Ready for your breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show! Virtual Business School (VBS): Join our sales membership, where Kelly teaches the Trust Bulding Offer Strategy https://www.virtualbusinessschool.com/virtual-business-school Follow Kelly on Substack: The Business Breakthrough Hotline: Ready for your breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show! Virtual Business School (VBS): Join our sales membership, where Kelly teaches the Miracle Hour, the Dream 1000, and the "single sessions that sell" one-to-many model: https://www.virtualbusinessschool.com/virtual-business-school The Miracle Hour: Kelly's daily relationship-building and sales system, referenced for outreach, reactivations, and referrals: https://a.co/d/03P8YQ9
- 2 weeks ago11 min
Reputation Before Profit, Before Growth, Before Everything
Kelly makes a counterintuitive case this week: sometimes the slowest pace in business is actually the fastest one, and the greatest growth strategy can look a lot like not growing at all. Strategic, step-by-step growth can be more productive, more sustainable, and even more profitable than overnight growth. Just because you can do something doesn't mean you should. Stay the course, keep the long range, and stop comparing your journey to anyone else's. What's inside: Why Called to Lead was a non-selling event on purpose Deposits vs. withdrawals in your relationship with the market Why they're not growing the 2027 event (and that's the strategy) Why reputation comes before profit and growth rate Timestamps 00:00 — The tortoise and the hare: slow is fast 01:30 — Valuing timeless wisdom 03:00 — Why sometimes the greatest growth can look like no growth 04:30 — The takedown campaigns before Called to Lead (and staying out of it) 06:30 — Why Called to Lead 2026 was a non-selling event 08:30 — Deposits vs. withdrawals: investing in the market 10:30 — Why Sandi and Kelly chose not to grow the 2027 event 12:30 — 10X the impact before scaling 14:00 — Why fast growth leads to chaos and destabilization 15:30 — Reputation before profit, growth rate, and everything else 17:00 — How this applies to you: you're not behind 18:30 — Just because you can doesn't mean you should 19:30 — Closing: stay the course, don't compare your journey RESOURCES: Grab your Ticket for Called to Lead 2027: https://www.calledtoleadmovement.com/event Grab a copy of Conviction Marketing: https://www.amazon.com/dp/B09S259DWK?lv=shuf&channelId=500&plpRedirect=mhFallback
- 2 weeks ago1h 7m
[Replay] Q4 Trends and How to Set Up Your Best 2027
This is a replay of a live State of the Union session Kelly taught. Because it was recorded live, you'll hear her reading the chat, taking questions, and making a time-sensitive offer near the end. The teaching is her read on where the market is heading into Q4 and 2027, straight from a week spent with 7 and 8-figure entrepreneurs. She compares the AI frenzy to tulip mania, breaks down what's actually working, and where she's doubling down for 2027. What's inside: Why the undistractable entrepreneur is winning Top of market and bottom of market vs. the collapsing middle The relationship between your offers, and why it matters more now Hosting and joining rooms, and where Kelly's doubling down for 2027 Resources & Mentions The Advisory Room — Kelly and Danielle's new on-demand mentorship group: a deep-dive business assessment plus a private channel with Kelly, Danielle, and a small pod of entrepreneurs. No content, no curriculum, no live calls, just custom advisory on your biggest money moves: https://join.thebusinessadvisory.com/the-advisory-room Virtual Business School (VBS) — Kelly's membership for business owners who need the fundamentals in placefirst (trust-building offer, email list, Miracle Hour): https://www.virtualbusinessschool.com/virtual-business-school Grab a copy of Conviction Marketing on Amazon: https://www.amazon.com/dp/B09S259DWK?lv=shuf&channelId=500&plpRedirect=mhFallback
- 2 weeks ago34 min
Stewardship, Failure, and Saying Yes to God with Ryan Pineda
Kelly sits down with Ryan Pineda, former pro baseball player turned entrepreneur who's flipped nearly 1,000 houses and built multiple 7 and 8-figure businesses, for a Keeping the Faith conversation about what actually carries you when you can no longer outwork it. Ryan grew up in the church and has been a believer his whole life, but 2022 was the year his faith got real, and for the first time he hit a hole he couldn't outwork. Ryan and Kelly both share their own nervous first steps into sharing faith publicly, why you shouldn't separate your faith from your business, and the daily practices that have grown his faith most. What's inside: Why 2022's failures became Ryan's biggest growth Self-reliance vs. God-reliance, and the Parable of the Talents The daily and weekly practices that grow your faith most Timestamps 01:00 — Ryan's business journey (baseball to flipping to M19 golf)n 08:00 — Stewardship, the Parable of the Talents, and not compartmentalizing God 10:30 — The first time Ryan had to truly lean on his faith 12:30 — The hard year that became his greatest catalyst 15:00 — Self-reliance vs. God-reliance 16:30 — Ryan's daily and weekly faith practice 24:00 — Homeschooling, and what matters most for his kids 30:00 — Kelly's own shift from private faith to sharing it publicly 35:00 — The 500-person prayer meeting and the WealthCon worship story 39:00 — "You might be the only Bible someone ever reads" 41:00 — We're all unequipped, just say yes 42:30 — Tentmakers and where to connect with Ryan Resources & Mentions Connect with Ryan Pineda on social: https://www.instagram.com/ryanpineda/ Learn more about Tentmakers: Ryan's nonprofit running free Bible studies for entrepreneurs, with nearly 200 groups worldwide (local and virtual): https://wealthykingdom.com/
- 3 weeks ago15 min
Self-Centered or Soul-Centered?
What if the reason the hard seasons of business feel so heavy is that you've attached your identity to the outcome instead of the gift you were given to steward? In this episode of The Kelly Roach Show, Kelly explores a distinction every entrepreneur needs: vocation versus calling. She walks through the Parable of the Talents, reframes the whole thing as self-centered versus soul-centered, and shares her own turning point. What's inside: The difference between vocation (doing) and calling (being) Why stewardship gives you more courage than outcome-attachment The Parable of the Talents, applied to entrepreneurship Kelly's own shift from hiding her faith to leading with it Timestamps 01:30 — Vocation vs. calling 03:30 — The seasons every entrepreneur faces 05:30 — The mental health toll of a me-centered, self-reliant world 07:00 — If not you, then who? 08:30 — SAre you using the talents you've been given? 10:00 — Self-centered vs. soul-centered 11:30 — The Parable of the Talents 14:00 — Why you should never feel guilty about creating wealth 15:30 — Stewarding the gift (giving) vs. attaching to outcome (receiving) 17:00 — Whose fingerprints are on your business? 21:00 — Kelly's turning point 23:00 — What gifts are you leaving out of your business? Resources & Mentions Subscribe to Kelly's Substack, The Sacred Art of Selling: https://kellyroachofficial.substack.com/ Get your Ticket for Called to Lead 2027: Kelly's movement built on faith, family, and freedom: https://www.calledtoleadmovement.com/event
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About The Kelly Roach Show
Looking for mentorship from someone who has a track record of business success?Want to learn how to build a 1% lifestyle and develop the mindset of a champion?Are you a business leader looking to 10x your results so you can build your dream life?If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes
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