Ep 10 - From Idea to Cookbook: How We Created Kasandrinos’s Kitchen

What does it really take to turn a family's recipes into a cookbook that lasts forever?Tony and Effi Kasandrinos sit down to talk about their new cookbook, Kasandrinos Kitchen, and how a decade of shared recipes finally became a real book. It started as something they kept promising customers and almost never pulled off.They get into why they nearly self-published, the friend and publisher who turned a 20-minute call into almost three hours of advice, the recipes that made the cut and the ones they still wish they added, and why the book carries their family story alongside olive oil, the Mediterranean diet, and real cooking techniques. Then it drifts happily into Greece, harvest season retreats, and the best time of year to visit.If you have ever thought about making a book of your own, or you just want an olive oil first way to cook, this one shows the real work behind the cover. Listen now.Timestamped Highlights00:00 What the cookbook actually is, and why it is more than recipes01:24 The one thing Tony wants to send to his old English teachers02:38 The surprising way customers use olive oil that has nothing to do with food03:18 The next book they have already planned04:11 Why you should never buy flavored olive oil04:48 Tony and Effi each name their favorite recipe in the book07:10 The hardest part of turning family recipes into a cookbook08:52 The old app that got them posting recipes in the first place11:49 Why they almost self-published, and started calling print companies12:52 The 20 minute call that turned into a two and a half hour masterclass14:51 The text that turned a favor into a real published book16:32 The two-year process, the reshot cover, and endless rewrites18:16 Where you can buy the book right now20:54 The book's original name, and the newsletter it became22:39 The Greece retreat idea Tony cannot stop thinking about28:10 The Spartan race in Sparta they want customers to join29:03 The best and worst times to visit Greece for the first timeMentioned ResourcesKasandrinos Kitchen - the new cookbook from Tony and Effi Kasandrinos, on Amazon and at Barnes & NobleThe Mediterranean Code - the Kasandrinos newsletter, and the book's original nameVictory Belt PublishingKasandrinos Olive OilSpartan RaceImportant LinksLearn more about us: Kasandrinos.comBuy our book: Kasandrinos KitchenJoin our Facebook community: FacebookFollow us: Instagram | TikTok | PinterestLinkedIn: Tony Kasandrinos | Effi Kasandrinos BoothThe Kasandrinos Effect is an original podcast brought to you by Kasandrinos International and editing by Podcast Your Brand.