834 Melisse Shaban: CEO of Aramore

On today’s episode, we welcome Melisse Shaban, CEO of Aramore — a longevity science company redefining how we approach aging through cellular health. With decades of experience building and scaling science-driven brands, Melisse is now leading Aramore at the intersection of biotech, skincare, and supplements, with a mission to move beyond surface-level beauty and address aging at its source. In this episode, Melisse breaks down the science behind NAD+ and why it’s becoming such a powerful conversation in both wellness and skincare. She shares what most people misunderstand about aging, how to separate real innovation from marketing hype, and why the future of skincare lies in supporting how our cells function—not just how our skin looks. We also dive into what it takes to bring complex science to consumers in a clear and trustworthy way, how Aramore is approaching both topical and internal solutions, and what’s next for the longevity category. A must-listen for founders, operators, and anyone curious about the future of beauty, wellness, and aging—and how science is reshaping all three.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Melisse Shaban and Aramore:https://www.aramore.comhttps://www.instagram.com/aramoreskincare/https://www.instagram.com/melisseshaban/https://www.linkedin.com/in/melisse-shaban/   Sponsored By: Upwork - Visit Upwork.com right now and post your job for free. LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. 1-800-Flowers - Visit 1800Flowers.com/KARAGOLDIN to claim your Double Roses offer before they're gone! Dell - Find technology built for the way you work at Dell.com/DellPCs RULA - Go to Rula.com/KARAGOLDIN for convenient therapy that’s covered by insurance.   Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/834