833 Bryan Boches: Co-Founder & CEO of Safe Catch

Can one personal frustration — and a simple question — actually lead to changing an entire industry standard? On today’s episode, we welcome Bryan Boches, CEO and Co-Founder of Safe Catch — the only seafood company in the world that tests every single fish for mercury. What started as a deeply personal moment — when Bryan’s pregnant wife was told to eliminate tuna from her diet due to mercury concerns — quickly turned into a much bigger realization: why wasn’t anyone solving this problem at scale? Instead of accepting the status quo, Bryan set out to fix it. After developing breakthrough proprietary technology capable of screening every fish for mercury, he approached major seafood companies — and was met with resistance. So he did what great founders do: he built his own brand. Today, Safe Catch is in over 19,000 retail locations, setting a new benchmark for transparency, safety, and accountability in seafood. In this episode, Bryan shares what it really takes to challenge a legacy industry, the uphill battle of introducing higher standards into an established supply chain, and why incumbents often resist meaningful change. We discuss the science behind mercury testing, how to educate consumers without creating fear, and what it means to build trust in a category where transparency hasn’t always been the norm. Bryan also opens up about the realities of scaling a mission-driven business, navigating retailer relationships, and staying committed when others won’t follow. If you’re interested in building with purpose, disrupting entrenched industries, or turning a personal problem into a scalable solution — this episode is for you. Tune in now on The Kara Goldin Show. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.   To learn more about Bryan Boches and Safe Catch:https://www.safecatch.com/https://www.instagram.com/safecatchfoods/https://www.linkedin.com/in/bryanboches/   Sponsored By: LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. AT&T Business - Switch to AT&T Business at business.att.com Bombas - Go to Bombas.com/KARA and use code KARA for 20% off your first purchase Stamps.com - Go to Stamps.com and use code kara to get sixty days risk-free!   Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/833