The Journal.

Why iPhones Will Probably Get Even More Expensive

June 22, 2026·17 min·3-min readconversationalbusiness
Podzilla Summary (3 min)
TLDR
Apple is preparing to significantly raise prices on its devices, driven by a surge in the cost of memory and storage chips caused by massive demand from AI companies. CEO Tim Cook described the supply chain pressure as a 'hundred-year flood,' with component costs quadrupling and no quick

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Guest

R

Rolfe Winkler

conversational on The Journal.

Mentions

Books, people, and resources mentioned in this episode.

People

Tim CookRolfe WinklerRyan Knutson

Companies

AppleTech InsightsNVIDIASamsungSK HynixMicron

Topics

Artificial IntelligenceBusiness NewsCorporate StrategySemiconductorsStartupsSupply ChainTech NewsVenture Capital

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