The Journal.

What Happened to the Affordable Car?

September 10, 2026·18 min·4-min readnarrativebusiness
Podzilla Summary (4 min)
TLDR
The episode explores why new cars have become increasingly unaffordable, pushing consumers like carpenter Josiah Johnson to hold onto older vehicles for longer. It reveals how automakers’ shift toward high-margin trucks and SUVs, combined with rising costs and a K-shaped economy, has tran

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Guest

S

Sharon Terlep

narrative on The Journal.

Mentions

Books, people, and resources mentioned in this episode.

People

Josiah JohnsonSharon TerlepJessica Mendoza

Companies

Slate AutoToyotaFord

Products & Tools

Toyota T100Slate truck

Topics

Business NewsEconomicsStartupsTech Industry

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