#82: David Keyes — Meme Warfare: The New Battlefield

David Keyes is the former spokesman to Israel's Prime Minister and pranker of dictators(00:38) What is ‘narrative warfare’ and how do you fight back(02:21) From pranking dictators to advising the Israeli PM(05:07) David’s wildest dictator pranks(09:20) Prepping Netanyahu to dodge media attacks(13:17) How startup founders can hit back at legacy media(17:26) Making the Israeli PM go viral on day one(21:14) Why are terrorists so damn good at PR?(23:21) The viral TOTAL VICTORY campaign and what made it explode(28:26) What David learned from working with Netanyahu firsthand(34:28) Our funeral for legacy media(36:08) Legacy media's death: self-inflicted?(37:28) What’s next for PR agencies now that legacy media is kaput?(40:04) “We need to seize the memes of production” me to @PalmerLuckey(41:25) The secret sauce to making your content go viral everytime(43:58) Measuring who’s winning the narrative war(46:04) Cracking world leaders with humors and jokes(49:46) How to stand out in an ocean of AI-generated slop(51:53) David’s mentors and the lessons they taught him(55:34) I was dead WRONG about memes making millionsJason Levin⁠⁠⁠ is the founder of meme marketing software Memelord TechnologiesRead Jason's ⁠weekly advice column on organic social media growth for startups⁠.Follow Jason on ⁠XFollow David on XSubscribe to Jason on ⁠YouTube⁠.Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.