The ITPro Podcast

SPECIAL EDITION: TD SYNNEX talks about attaching services to products

September 9, 2026·18 min
Episode Description from the Publisher

In this special edition of the ITPro Podcast, host Bobby Hellard speaks with Stephen Ennis, VP Services EMEA at TD SYNNEX, about why attaching services to technology products has become a strategic imperative across the channel.Episode HighlightsOutcome-driven solutions: Shifting from standalone product sales toward complete business outcomes that meet modern customer expectations.The services value cycle: Leveraging TD SYNNEX's framework across pre-deployment training, deployment integration, white-label 24/7 managed support, and circular IT end-of-life recycling.Predictable revenue: Building long-term customer relationships and driving recurring revenue by filling skills and service capability gaps.SPECIAL EDITION: TD SYNNEX talks MSP Evolve™The Attach Imperative(Image credit: Getty Images)

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