The IO Podcast: Investor + Operator

Zero To $1 BILLION In Payments In Just One Year: How To Crush Product-Market-Fit w/ Joshua Silver

September 30, 2025·27 min
Episode Description from the Publisher

Usually small startups fail when trying to take on big companies.Rainforest, however, is a different story. In the payments space dominated by Stripe and PayPal, founder Joshua Silver saw a gap no one was paying attention to.The result? Over $1 Billion in transactions in their first year!In this convo, Joshua explains how he found the opportunity, the steps he took to dominate it, and his mindset when it comes to nailing product-market-fit in a crowded space.Chapters:(00:00:00) Intro(00:00:56) Payment Processing's Role in SaaS Revenue(00:02:07) How Rainforest Succeeded So Quickly(00:05:42) Strategy For Breaking Into The Market(00:15:17) How They Beat The Competition(00:17:50) The 1 Metric To Focus On(00:21:49) The Best Thing He Did While Fundraising——Subscribe for more startup content!Check out Rainforest: https://www.rainforestpay.com/Check out PELION: https://pelionvp.com/

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