The Intelligence Shift

How AI is Taking One Company’s Sports Forecasting to the Endzone

August 26, 2026·39 min
Episode Description from the Publisher

How much of an edge can AI give a sports team? What about a league or a network? Sports games have become as data-driven as anything else, with stats driving decisions both on and off the field. Decisions about venue and broadcast logistics are likewise driven by market insights and more data projections. With such rich datasets, there’s huge potential for AI models to drive predictive accuracy further into the future. Dan speaks with Andy Tabrizi, CEO of Recentive Analytics, about how AI is transforming sports forecasting. Andy's models now guide decisions worth hundreds of millions of dollars for the NFL and Live Nation. From stadium buildouts to predicting the next great talent, there’s a lot that can happen when AI enters the pitch.

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