It’s Not Just About Asking, It’s About Connecting: Rethinking the Day of Giving in Animal Welfare

In this episode of The Intake Podcast, host Katherine Shenar sits down with Rhett Lindsay and Lydia Krupinski from Anti-Cruelty in Chicago, alongside TrueSense Marketing’s Alison McCarty, to unpack how their 125th anniversary campaign became one of their all-time most impactful fundraising efforts.Come meet Chanel, the rescue dog who became the face of the campaign, and explore the role that data and real-time optimization and authentic partnership played in Anti-Cruelty’s fully integrated, multi-channel experience.You’ll learn: How to create cohesive campaigns across email, direct mail, social, and media Why storytelling is your most powerful fundraising tool How to balance creative ideas with data-informed strategy What it really takes to retain and engage donors over time Whether you’re leading a campaign or rethinking your approach to donor engagement, this episode will challenge and inspire.