Disaster Fundraising and Communications with Pasadena Humane

In January 2025, the Eaton Fire burned for 24 daysin Pasadena Humane's service area. Evacuations and warnings affected more than 100,000 residents and 20,000 structures, over 9,400 structures were destroyed and Pasadena Humane assisted more than 3,000 animals during the response. Katherine is joined by three Pasadena Humane leaderswho guided this work and later co-presented their lessons at Animal Care Expo: Jamie Holeman, Chief Marketing & Communications Officer; Kevin McManus, PR & Communications Director; and Alyssa Staniland, PhilanthropyCommunications Manager.They'll discuss the first hours of the crisis, internal alignment, storytelling, fundraising, overwhelming public attention, and what it takes to keep supporters engaged after the cameras leave.Download the toolkit they mention here: https://bit.ly/phdisasterkit