#142 - Raising Your Price $1,000 May Not Be As Far Away As You Think

When I tell breeders to raise their puppy price by $1,000, the immediate reaction is usually, "Not for my breed, not in my area, and not in this economy." I get why your brain goes there. Tacking a random $1,000 onto your current price without a plan feels awkward, greedy, and scary. In this episode, we'll challenge the belief that your current price is the absolute maximum your market will support. Most honest breeders aren't undercharging because they lack quality; they're undercharging because their actual value is hidden inside their head and completely invisible to buyers. I break down the crucial difference between a price that is wrong and a price that is simply unsupported—and why building margin into your program isn't about hype, but about creating a sustainable business that protects your time, your family, and your dogs. Learn More & Join Elevated Breeder: honestdogbreeder.com/elevatedbreeder