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The Hill Unscripted: Daily Summaries Delivered
by The Hill Unscripted
Welcome to The Hill Unscripted — the official podcast of Maple Hill Golf, where no topic in the golf world is off-limits. Hosted by Maple Hill Golf owner Bob Kitchen, this unfiltered series sets the record straight on everything you need to know as a valued customer and passionate golfer. From deep dives into industry trends to behind-the-scenes stories from the shop, Bob brings you honest insights and expert takes you won’t hear anywhere else. Along the way, you'll hear from a lineup of special guests — including employees, family members, golf insiders, and more — offering their unique pers
Latest Episodes
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- 1 weeks ago30 min
The Golf Industry Makes NO Sense Right Now
Season 2, Episode 10 – In this episode of The Hill Unscripted, Bob Kitchen breaks down everything happening in the golf world right now—from LIV Golf drama and mini driver hype to zero torque putters, golf ball fitting, and the future of equipment.BK gives his honest take on:- Aaron Rai’s surprising PGA Championship win- Why mini drivers are exploding in popularity- The confusing future of LIV Golf- Whether zero torque putters are already fading- Why most golfers play the wrong golf ball- New Revelation Zero Torque putters from Maple Hill- Upcoming Cobra, Callaway, Mizuno & Wilson fitting eventsBob also shares personal stories about his son graduating, pickleball league disasters, and the growth of Maple Hill’s live selling shows on Whatnot and eBay Live.If you love golf equipment, golf business talk, and honest opinions about where the game is headed, this episode is for you.New episodes every other week from Maple Hill Golf.
- 4 weeks ago24 min
Meet the Mother Behind Maple Hill Golf
Season 2, Episode 9 – In this special Mother’s Day episode of The Hill Unscripted, Bob Kitchen sits down with his mother, Nancy Kitchen, for a heartfelt conversation about family, golf, memories, and the journey behind Maple Hill Golf.Nancy shares stories about raising Bob and Andy, how the family business started, their favorite golf memories together, and what it’s been like watching the next generation take over the company.The episode also dives into:- Nancy’s current golf bag setup- Her 6 hole-in-ones 😳- The best golfer in the Kitchen family- Family traditions and Belgian heritage- The evolution of Maple Hill Golf- Lessons about kindness, faith, and familyThis is one of the most personal episodes yet, and a special tribute to moms everywhere.Happy Mother’s Day from Maple Hill Golf.
- Apr 24, 202643 min
The Golf Industry Is Lying to You… (My Honest Rant)
Season 2, Episode 8 – In this solo episode of The Hill Unscripted, Bob Kitchen (BK) goes OFF on the golf industry.With over 30 years in golf retail, BK breaks down the biggest myths, bad advice, and marketing lies that are costing golfers money—and hurting their game.From zero torque putters to overpriced shafts, golf ball selection, and club fitting… this is the honest truth most companies won’t tell you.Topics covered:- Why golf is already hard—and you're making it harder- The truth about zero torque putters (and why they won’t fix your putting)- Why expensive shafts don’t change your swing- The biggest mistake golfers make when choosing a golf ball- When club fitting matters… and when it doesn’t- Why you should ignore what the pros play- The problem with “your buddy the expert”- How marketing is misleading golfers todayIf you want to save money, lower your scores, and stop falling for hype—this episode is for you.New episodes drop every other week from Maple Hill Golf.
- Apr 17, 202647 min
The Masters Experience You Don’t See on TV
Season 2, Episode 7 – Bob Kitchen is joined by his brother Andy Kitchen and Maple Hill GM Steve Strock to break down their unforgettable trips to the Masters at Augusta National—just as Rory McIlroy made history.From exclusive access at Berckmans Place to walking the course on Championship Sunday, they share what it’s really like inside Augusta—from the insane green speeds and elevation changes to the no-phone policy, merch experience, and surprisingly cheap food.They also cover:- What TV doesn’t show about Augusta National- The hardest holes and craziest greens- Insider tips if you ever go to the Masters- Rory’s historic win and tournament takeaways- The wild tech behind the merch shopIf you’ve ever dreamed of going to the Masters, this is the closest you’ll get without a badge.
- Mar 27, 202656 min
Wilson’s Comeback? The Truth About Performance, Price & Playing What Actually Works
Season 2, Episode 6 – In this episode of The Hill Unscripted, Bob Kitchen sits down with Harry Nodwell, Wilson Golf’s Global Product Line Manager, for an honest, behind-the-scenes look at one of golf’s most overlooked — and fastest rising — brands.From his journey at MyGolfSpy testing millions of golf balls to now leading global product development for Wilson, Harry breaks down what really matters in golf equipment — and why more golfers are starting to rethink what’s in their bag.This episode dives into:- Why Wilson is targeting serious ball strikers and competitive golfers- The new Staff Model XB irons — built to look like blades but perform like game improvement- The Dynapower Forge and the rise of the “player’s performance” category- Wilson’s most forgiving driver ever — the Max Plus- Why graphite iron shafts might be the next big shift in golf- The truth about brand bias — and why most golfers never try better options- How unbiased testing (like MyGolfSpy) is reshaping equipment decisionsBob and Harry also get into fitting philosophy, common mistakes golfers make (including shaft and lie angle misconceptions), and why performance should always beat ego when choosing equipment.Plus, insights on Wilson’s award-winning wedges and putters, what’s coming next in 2027, and why this legacy brand might be quietly building something big.
- Mar 20, 202645 min
Why Mizuno Is Built Different: Forging, Feel & the Truth About Quality
Season 2, Episode 5 – In this episode of The Hill Unscripted, Bob Kitchen sits down with Tim Heffelfinger, Mizuno Golf sales rep, to break down what truly separates Mizuno from the rest of the golf industry.From replacing a 30+ year legend to covering one of the largest territories in the Midwest, Tim shares his journey into the Mizuno brand — and why it’s gaining serious momentum as a complete golf company, not just an iron brand.But the real story?How Mizuno builds their clubs.Bob dives deep into Mizuno’s legendary grain flow forging process, where craftsmen spend 20–25 years mastering metalwork before ever touching a golf club. It’s a level of discipline and quality control that few — if any — companies can match.The episode also covers:- The new JPX ONE driver line and its unique nano alloy technology- Why Mizuno is finally competing in drivers, woods, and full bag setups- The breakout MX Speed Metal irons at a price point golfers didn’t expect- The evolution of the Mizuno Pro M13 & M15 irons- Why Mizuno’s shaft optimizer might be the best fitting tool in golf- How tour player feedback directly shapes Mizuno design- The rise of Mizuno wedges and putters — and why they’re gaining traction fastBob and Tim also talk about the state of the golf industry, the future of equipment innovation, and why proper fitting matters more than ever.If you’ve ever heard “Nothing feels like Mizuno,” this episode explains exactly why — and why more golfers are starting to pay attention.
- Feb 27, 202656 min
Zero Torque, Global Growth & the Future of Bettinardi
Season 2, Episode 4 – In this episode of The Hill Unscripted, Bob Kitchen welcomes Sam Bettinardi, President of Bettinardi Golf, for a deep dive into one of golf’s most respected family-run brands, and where it’s headed next.Following last season’s conversation with founder Bob Bettinardi, this episode shifts to the next generation. Sam shares how he went from growing up around the shop to leading a company that has expanded from 15 employees to 95, now operating in 45 countries with over 100,000 square feet of space.The conversation covers:- The rise of the Antidote Zero Torque putter, now Bettinardi’s top-selling line- What makes their zero torque design different from competitors- How tour players like Matt Kuchar, Matt Fitzpatrick, and Fred Couples influence product design- Why Sam spends an hour every morning inspecting quality himself- The real reason putter fitting matters more than most golfers realize- The story behind the Queen Bee line and its global impact- Bettinardi’s expansion into wedges, irons, and AI-driven innovationSam also shares personal stories — including winning the Butler National Club Championship four times — and explains why even he chooses performance over preference when it comes to what’s in the bag.From craftsmanship to culture, from tour feedback to global expansion, this episode pulls back the curtain on how Bettinardi plans to become not just a premium putter company, but a household name in golf.
- Feb 13, 202645 min
Quantum Leap: Callaway’s Bold New Tech & a 50-Year Golf Friendship
Season 2, Episode 3 – In this episode of The Hill Unscripted, Bob Kitchen sits down with longtime family friend and Callaway sales rep Mike Dykema for a conversation that blends cutting-edge golf technology with a 50-year relationship built on trust, loyalty, and love for the game.Bob and Mike reflect on the deep history between the Kitchen and Dykema families, dating back to their fathers’ legendary careers in golf equipment. From Power Built to Adams Golf to Callaway, the partnership has spanned decades — and now continues with the next generation.The conversation then shifts to what’s next in golf equipment.Mike breaks down Callaway’s brand-new Quantum line, featuring revolutionary Tri-force face technology — the first three-piece titanium driver face designed to stretch 14% more and respond 17% faster for increased ball speed and forgiveness. With five driver models and a full iron lineup built for every skill level, Quantum aims to fit everyone from beginners to Tour pros.Bob shares his personal testing experience in California, where the Triple Diamond Max helped him hit 26 of 28 fairways after months away from competitive golf.They also discuss:- Callaway’s $12 million Ai investment and how it’s reshaping club design- The future of golf fitting and a new technology launching soon- Why service separates Callaway from competitors- The importance of long-term business relationships in golf- Upcoming Maple Hill fitting events and how to get dialed inThis episode is equal parts innovation, loyalty, and inside-the-industry perspective — a must-listen for golfers who care about where the game is heading.
About The Hill Unscripted
Welcome to The Hill Unscripted — the official podcast of Maple Hill Golf, where no topic in the golf world is off-limits. Hosted by Maple Hill Golf owner Bob Kitchen, this unfiltered series sets the record straight on everything you need to know as a valued customer and passionate golfer. From deep dives into industry trends to behind-the-scenes stories from the shop, Bob brings you honest insights and expert takes you won’t hear anywhere else. Along the way, you'll hear from a lineup of special guests — including employees, family members, golf insiders, and more — offering their unique pers
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