Sam Parsons: Redefining Purpose in Running, Building A Tech Startup, and Moving to LA

Drew sits down with longtime friend and teammate Sam Parsons to catch up on a period of significant transition in his life. Sam dives into his “bonus year” contract with Tracksmith in 2025, his shift away from the traditional pro running system, and his move into full-time work with the startup tech company Faves.Soon to move to Los Angeles with his fiancée, Sam reflects candidly on closing the chapter of going all-in on his pro track career. While he describes that as "the best job I'll ever have", he shares how he's rediscovered purpose in the sport through his work at Faves - helping athletes navigate the evolving landscape of marketing and sponsorship. Lastly, Sam describes what it's been like adapting to training independently and pursuing new types of running goals away from the track.Tune in for an insightful perspective from Sam on what he's excited for - and nervous for - as he steps into a completely new phase of life and community.In This Episode:02:37 Running And Mental Health04:25 New Goals - Half Marathon**note: Since recording this episode, Sam has decided to not compete in this half marathon anymore. However, he's excited for other exciting race opportunities ahead! 10:28 Training Solo15:55 Tracksmith Deal Backstory24:18 Athletes And Brand Value32:51 Building A YouTube Channel43:38 Faves Origin Story and Role50:15 Modern Athlete Marketing55:59 Leaving Boulder for LA58:56 Running Future Redefined01:04:38 Advice for Boulder Dreamers01:07:31 Retirement Question and Wrap-Up________________________________________________About Hammer & Axe TrainingHammer & Axe Training is a coaching and education platform built by athletes, for athletes. Our coaches work with runners of all levels, providing genuine relationships, proven training methods, and education that helps athletes train with purpose and consistency.1:1 Coaching | Find Your Coach: https://haxtraining.com/coaching-matchTraining Plan Library: https://www.trainingpeaks.com/partners/hammer-axe/Follow For Daily Training Content: https://www.instagram.com/hammerandaxetraining/Read Our Newsletter: https://thehammer.beehiiv.com____________________________________________The HAX Show is grateful to partner with Lever MovementRecover faster, run injury-free, and improve performanceFollow: @levermovementTo support the pod and LEVER, use code HAX20 for 20% off, or follow this link: https://levermovement.com/discount/HAX20