Growing a business the easy way

How would you like to know an easy way to grow a business where… You don’t have to make sacrifices You don’t have to spend much time or make any big commitments. You don’t have to spend lots of money. You don’t have to make any tough decisions. You don’t have to do anything you don’t like, and you can have other people do it for you. You get to do the work you enjoy most daily, plus the freedom and fulfillment of a profitable business. Sound compelling? Of course, it does. But it’s ridiculous. If starting a profitable business was that easy, everyone would do it, competition would quickly outpace demand, and it would be hard again very quickly. Starting a business will always be challenging, as it should be. You want it to be challenging, so the rewards are worth it. But, there are easier ways to start a business than others, and that’s what I discuss in this episode. Listen to the podcast version of this article, which includes extra content. Listen right here or on your favorite podcast app! HS050 – Starting a business the easy way Don’t wait for things to be easy because they never will be I was talking to a handyman last week. He was in a tough situation. He had a full-time job. He was offering handyman services on the side. He was commuting to a different city for his jobs and wanted to build his handyman business full-time in the city where he lived. But he felt there was too much competition and wasn’t sure he could make it work. He also knew that if he were going to make it work, he would need to establish an online presence to generate enough customers to keep his schedule full. So, he started building his website. He got through the first couple of steps but quickly ran into a snag. It was more challenging than he expected, and he wasn’t sure how to proceed. Riddled in uncertainty and frustration, he gave up to find an easier way. As a result, he was no closer to escaping that situation and having that full-time business in the city where he lives. There’s no judgment here. I’ve done the same thing many times. I also admire him for continuing to seek a solution, which is why we were speaking in the first place. But here’s what often happens when trying to grow a business. A task you are doing is harder than you expected. Maybe that’s naming your business, filing for an LLC, building your website, or attracting your first customers. It takes longer than you expected. It’s more confusing. It costs more money than you thought it would. So you start to doubt yourself. You start to lose motivation. You wonder if it’s worth it. You wonder if you’re cut out for this. You wonder if there’s some