Episode 92: REPLAY - Brand Shopping with Surface Hair

Contact Heather: helloheatherpod@gmail.comInterested in a Class at your salon OR Coaching: CLICK HEREGrab the Know Your Numbers Worksheet: CLICK HERESummaryIn this episode of the Hair Hustle podcast, Heather Podlesney hosts representatives from Surface, Sean Carlson and Cassie Laub, to discuss industry insights, brand support, retail strategies, and upcoming events. They share valuable tips for salon owners and stylists to thrive in a competitive market, emphasizing the importance of education, brand partnerships, and strategic planning.CONTACTS:Heather: helloheatherpod@gmail.comCassy: claub@surfacehair.comSean: scarlson@surfacehair.comLINKS:Retreat:Chapters00:00 Introduction to Hair Hustle Podcast01:24 Meet the Surface Team06:10 State of the Industry: Challenges and Opportunities14:06 The Importance of Brand Support21:26 Questions to Ask Your Brand27:58 Finding the Right Brand and Distributor34:50 The Emotional Connection to Products39:56 Navigating Brand Loyalty in Salons45:43 The Importance of Awareness and Responsibility51:06 Thriving vs Surviving Salons57:16 Identifying Survival Mode in Salon Owners01:00:39 Connecting with Support for Salons01:04:10 The Importance of Partnership in the Beauty Industry01:05:40 Wellness Sanctuary Retreat: A New Experience01:08:03 Spilling the Tea: Insights from the Brand Side01:16:01 Surface's New All-In Product Launch01:22:38 Introducing Surface Unscripted: A New Podcast01:25:45 How to Connect with Surface TeamKeywordshair industry, salon retail, brand support, Surface, salon success, retail strategies, industry insights, salon coaching, Surface Unscripted, salon events