HIGHLIGHTS • How to Master Social Media Marketing Behind the Chair w/ Tyler Carlson

These are clips highlighting some of the topics discussed in the full episode! Check it out if you want a bite-sized version of the full episode.  Scissor cutting specialist, hair educator, and entrepreneur @tylerrcarlson shares his journey from Massachusetts to Huntington Beach, California, where he built a new clientele from scratch in just six months. Tyler discusses the power of social media, finding your niche, rebooking clients, pricing with confidence, and creating a strong client experience. He also shares valuable insights on staying consistent, understanding your value, and navigating the challenges of building a successful career in the hair industry. This Week's Topics  •  Tyler's Journey from Massachusetts to California and Building a New Clientele •  The Challenges and Rewards of Starting Over in a New Market •  Using Social Media to Attract the Right Clients and Grow Your Business •  Finding Your Niche and Marketing Specifically to Your Ideal Client •  The Importance of Consistency in Content Creation and Marketing •  Rebooking Strategies and Building Long-Term Client Relationships •  Understanding Your Value and Developing a Confident Pricing Strategy •  The Role of Education, Growth, and Continued Learning in the Hair Industry •  Overcoming Industry Challenges and Staying Authentic in Your Business   Video versions of our episodes are on our YouTube channel for you to watch! Subscribe to our channel The Hair Game on YouTube and check out 'The Hair Game Podcast' playlist. Our podcast thrives on the opinions of you, the listener... if you have a moment (and you are an Apple user), please leave us a rating & review on the Apple podcasts app or iTunes! Here's what you do: Scroll down to 'Ratings & Reviews' Click on the empty purple stars (5 is the best)! Click on 'Write a Review' and let us know what you love most! Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance! FOLLOW US @thehairgamepodcast @salonrepublic @loveerictaylor FOLLOW TYLER  @tylerrcarlson  For information on Tyler's upcoming 2-Day Hands-On Precision Cutting Course in Boston, MA on September 20–21, as well as additional education and business mentorship opportunities, visit tylercarlsonhair.com.