Are You a Liar? The Lies That Get in the Way of Growth with Marty Grunder

Upcoming Events: Join Us for a GLC Field Trip (Dayton, OH - Multiple Options in 2026!) Level Up Your Sales Manager at Virtual Sales Manager Bootcamp (July 8-9, 2026) Connect with Fellow ACE Members at ACE Discovery (Tucson, AZ - November 17-20, 2026) Master Aspire Software at the GLC Aspire Workshop (Dayton, OH - August TBD & December 2-3, 2026) Register for GROW! 2027 Annual Conference (Savannah, GA - February 17-19, 2027) Episode #165 In the 42 years that Grunder Landscaping Co. has been in business and the 30+ years Marty has been working with fellow landscape pros through The Grow Group, he's seen every excuse. Often the biggest thing standing in a team's way? Themselves and the lies they let become reality. In this episode Marty shares the common self-limiting things he hears, and how teams can move beyond this to be successful this year. BOBYARD is an AI-powered takeoff and estimating platform that automates the most time-consuming parts of bidding work. Contractors report up to 65% reduction in takeoff time and 3-5x more bids submitted per estimator. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Key Learnings Growth Is Not a Straight Line, It Is a Staircase: Growth stalls, plateaus, and sometimes looks like failure right before a breakthrough. Business growth is often delayed compensation for consistent effort. Most people quit because the timeline did not match what they imagined. The Hardest Thing for an Entrepreneur to Say Is I Need Help: Businesses do not scale through isolation. They scale through leverage: people, systems, partnerships, mentors, peer groups. Trying to do everything yourself eventually makes you the bottleneck. Growth Always Takes Longer and Costs More Than You Think: Marketing costs more. Hiring costs more. Mistakes cost more. What worked at $5K a month breaks at $50K. Scaling means rebuilding parts of the business over and over again. That is normal, not failure. Perfection Is Hesitation in Disguise: Ready, ready, ready, aim, aim, aim is not preparation. It is fear. Meanwhile someone less talented but more willing wins. Business rewards execution over perfection. You Were Not Good at This When You Started Either: If someone can do the task 80 percent as well as you, let them do it. Give your team a shot. They will learn from your mistakes and accelerate past where you started. Hard Work Alone Is Not a Growth Strategy: You can work 14 hours a day and stay stuck if your positioning is weak or your systems do not scale. The smarter you work, the luckier you get. Build a business where the right work compounds. More Customers Will Not Fix Broken Systems: Sometimes you do not need more traffic, you need more clarity. Better retention, better messaging, better pricing, better onboarding. Growth does not fix broken systems. It exposes them faster. The Finish Line Keeps Moving: Every new level brings new complexity. More revenue means more responsibility, more decisions, more pressure. You do not grow by reaching a level with no problems. You grow by becoming the person who can handle bigger ones. Reflection Questions What is one belief about growth that you have been holding onto that... Chapters (00:00:00) - Episode Intro(00:00:57) - Shoutout to Vince Torchia(00:01:27) - Why So Many Businesses Stay Stuck(00:02:22) - Lie #1: Growth Should Be Predictable(00:04:47) - Lie #2: I Have to Do This Alone(00:07:47) - Lie #3: It Shouldn’t Take This Long or Cost This Much(00:10:04) - Lie #4: I Need Everything to Be Perfect First(00:12:13) - Lie #5: Hard Work Alone Will Get Me There(00:13:40) - Lie #6: More Customers Will Fix My Problems(00:14:47) - Lie #7: The Next Level Will Be Easier(00:15:51) - The Mindset Shift That Changes Everything