Newsbreak: Gilad Almogy and the Ultima-te NGS Giveaway!

Geonomics Podcast Newsbreak! A 15 minute interview with Ultima Genomics CEO Gilad Almogy on why the hell he's giving away 3 Trillion free sequencing reads 🤯🤯🤯The program is called "Count on Us" (get it? 🤣) and I we talk about:- Motivation was initiated in response to the current uncertainties in NIH funding. Recognizing the stress and potential budget freezes faced by researchers, Ultima aims to support the scientific community.- Strategically the initiative serves to increase exposure to Ultima’s sequencing technology. By offering free sequencing reads, the company hopes researchers will experience the platform’s benefits, potentially leading to sustained purchasing.- While most of the sequencing will occur at Ultima’s Bay Area facility, some projects will be handled by partner service providers. We talked about the impact the NIH cuts may have on the eternal NGS dilemma of labs insourcing vs outsourcing their sequencing. We finished up with Gilad challenging other NGS vendors to give way their sequencing for free too. FREE NGS, FREE NGS, FREE NGS 😀😀😀