Why 2026 is the Year of Alternative Sports

In this episode of the GaryVee Audio Experience, I talk about the explosion of alternative sports and why every league - UFC, pickleball, wiffle ball, padel - started as a side conversation before it became the thing. I share why technology is undefeated in the end and why patience beats short-term noise every time. I also discuss my dream of buying the New York Jets and moving them to Queens, and how a teenager or a 60-year-old with a passion can build a league on social media today.You'll learn about:• The Rise Of Alternative Sports• Why Technology Is Undefeated• Patience Over Short-Term Noise• Building A League On Social Media