The Game with Alex Hormozi

How to Price a Service Business So It Actually Makes Money | Ep 1002

September 25, 2026·29 min·5-min readconversationalbusiness
Podzilla Summary (5 min)
TLDR
Joey Goone, founder of Utopia Experience — an event planning company based in St. Louis — seeks to scale his $44,000 average deal size business to $5 million annually within 90 days. Alex Hormozi identifies core issues in pricing, sales execution, and demand generation, then builds a strate

Sign up to read the full summary

Free AI-powered recaps of every episode, delivered to your inbox.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.

Guest

J

Joey Goone

conversational on The Game with Alex Hormozi

Mentions

Books, people, and resources mentioned in this episode.

People

Joey GooneAlex Hormozi

Companies

Utopia Experience

Products & Tools

Video Sales LetterAI Scrape

Topics

Business ModelsEntrepreneurshipSalesScalingStartups

Listen to This Episode

Get summaries like this every morning.

Free AI-powered recaps of The Game with Alex Hormozi and your other favorite podcasts, delivered to your inbox.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.