The Game with Alex Hormozi
Before You Run Ads, Fix This One Thing First | Ep 964
April 23, 2026·24 minsolobusiness
AI Summary (3-min read)
TLDR
Scaling a business requires fortifying your local base before expanding nationally, focusing on high-value offerings, and leveraging content and paid ads strategically while optimizing customer activation and retention.
THESIS
The speaker argues that many entrepreneurs mistakenly t
Scaling a business requires fortifying your local base before expanding nationally, focusing on high-value offerings, and leveraging content and paid ads strategically while optimizing customer activation and retention.
THESIS
The speaker argues that many entrepreneurs mistakenly t
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Mentions
Books, people, and resources mentioned in this episode.
People
AmyEd
Companies
Schoolacquisition.com
Products & Tools
Value Acceleration Method
Topics
Business ModelsConsultingEntrepreneurshipLeadershipMarketingSalesScaling
Listen to This Episode
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