Identity Slop: The Rise of Synthetic Media Experts

What if the expert quoted in the story doesn’t exist? Jesse Chambers is quoted across British newspapers as a travel expert, offering advice on everything from cruise ships to long-haul flights. There is just one problem. She doesn’t exist. In this episode of Me:chine Dialogues, Tracey Follows speaks with journalist Rob Waugh about the emergence of synthetic experts: fabricated identities designed to supply quotes, authority, and credibility within media systems. Me:chine Dialogues is a...