8. What Clients Actually Want (And Why You Can't Get It Wrong)

One of the biggest things that stops new coaches from charging, or charging more, is the fear that they won't be able to deliver what their clients want. It feels responsible, even. But it's based on a misunderstanding of what clients are actually paying for.In this episode, I break down why you don't have to guarantee a specific outcome in order to be an extraordinary coach worth every penny you charge. I walk through the common advice new coaches get about results, why it tends to create more anxiety than clarity, and what it actually means to understand your role correctly. The shift is simpler than you'd expect, and once you see it, the way you think about coaching and charging changes completely.When you're clear on what your job actually is and what it isn't, charging stops feeling like a gamble and starts feeling like the obvious thing to do.Get full show notes, transcript, and more information here: https://socraticcoaching.com/8Follow along on Instagram: instagram.com/karaloewentheil/Mentioned in this episode:FREE GUIDE: The Top Three Things I Wish I Had Known Before Becoming A CoachThere are three absolutely crucial concepts that have contributed to my success today as a coach that I wish I had known when I started, and I'm sharing them with you in this free guide. Grab yours at https://the-future-coach.captivate.fm/threeClick here to download: The Top Three Things I Wish I Had Known Before Becoming A Coach