1502. #TFCP - Building a High-Octane B2B Pipeline in Supply Chain

If you're still relying on outdated cold-calling scripts and mass email blasts to build your logistics pipeline, listen to this episode with the founder of Lead Coverage and author of The Revenue Engine, Kara Smith Brown, completely breaking down how to crush your freight sales and business development goals! We get incredibly frank about the seismic shift in B2B freight marketing post-COVID and why relying on generic list-pulling is killing your close rates. Kara drops massive value on how to properly leverage primary intent data, multi-thread your logistics sales approach, and engage prospects within that crucial five-minute window when they actually show buying signals. If you want to stop wasting time, optimize your go-to-market strategy, and build a multi-seven-figure book of business from scratch without the fluff, you need to hear this conversation on modern logistics sales!   Connect with Kara Website: https://leadcoverage.com/ / https://therevenueengine.com/  LinkedIn: https://www.linkedin.com/in/karasmithbrown/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/