The Free Spirits of L+D

Episode 13 - A squiggly story about freelancing in L&D

November 24, 2025·46 min
Episode Description from the Publisher

Join us on the Free Spirits of L&D podcast as we explore what it really takes to build a meaningful freelance career in learning and development.In this episode we sit down with Jennifer Potter, coach, consultant and founder of Frankly. Jennifer shares her wonderfully squiggly path into L&D, from early burnout at Vodafone to retraining in Chinese medicine, then building a coaching and leadership development business grounded in purpose and values. She talks openly about loneliness, belonging, midlife pivots, the reality of running a freelance business and why freedom sits at the heart of her choices.We also explore how to stay resourced, navigating tough years, and how she thinks about pricing across coaching, team coaching and leadership development work.Jennifer answers Kelly’s question from the previous episode on staying centred in your ‘why’, and sets a new question for our next guest on how they resource themselves. And yes, Jennifer also shares exactly what she charges for her work.Whether you’re early in your freelance journey or looking to evolve your practice, this conversation is full of honest, generous insights.Find Jennifer on LinkedIn at https://www.linkedin.com/in/potterjennifer/

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