350. Max Sinclair, CEO & Founder at Azoma: A big Announcement, Agentic, Rufus & Sparky, LLMs, Data, 5 Cs

Max Sinclair is the CEO and Founder at Agentic Commerce Optimisation leader Azoma. AI has gone from a relative niche to be absolutely central in FMCG. A byproduct of this transformative wave has been the emergence of Agentic Commerce. This is the impact of LLMs and AI Agents on the relationship between brands and consumers, from discovery to purchase. Max has placed his business and himself at the forefront by being unapologetically Agentic-first, hosting their own events and actively sharing knowledge on a podcast and LinkedIn. He joins us at a particularly pivotal moment for Azoma, as the business has just received a strategic investment from Dunnhumby Ventures. Tune in to hear about: The state of Agentic Commerce: what can agents do today? Why Azoma is at the forefront of Agentic in FMCG The investment from Dunnhumby Ventures and how it will transform their capabilities What brands are doing in Agentic — and what they could be doing more of The 5 Cs framework to measure Agentic rigorously Closing the loop with Dunnhumby's Data Follow us on Instagram: https://www.instagram.com/fmcgguys/  Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.