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The Flower Files: The Wildly Native Podcast: Daily Summaries Delivered
by Liza Goetz
The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business. Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them. Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 4 days ago31 min
Episode 140: Cookies Don't Have To Be Sweet - They Can Be Savory Too with Nicole Duckett from Herbs & Sweets
Who knew cookies could get an upgrade with a little floral flair? Well, Nicole Duckett did! We sat down with Nicole from Herbs and Sweets, to chat about how she's incorporating our dehydrated flower petals into her homemade cookie business, adding a unique and beautiful twist to everyone's favorite sweet treat. We'll talk all about the process, how she brings flowers and baking together, and give you a sneak peek at some exciting upcoming collaborations and products! Who says flowers are just...
- 1 weeks ago42 min
Episode 139 - The Truth About Hoop Houses No One Talks About
Ever wonder what people mean when they talk about greenhouses and hoop houses, or what purpose they actually serve on a working farm? Maybe you've seen these structures popping up on farms and wondered how they work, when they're used, or what makes them so important to growing throughout the year. Well, we've got you covered! In this video, we're taking you on a tour of all our season-extending structures and sharing the different techniques we use to help our plants thrive. You'll get a loo...
- 2 weeks ago54 min
The Night Shift: How Bats Are Secretly Helping Your Garden
Bats may be regular visitors to our gardens, but these fascinating nighttime flyers are often misunderstood. In this episode, I'm joined by Keisha, a licensed wildlife rehabilitator with Delaware Bat Rescue, to separate fact from fiction and explore the remarkable world of bats. From echolocation and natural pest control to rabies awareness and safe rescue practices, we uncover why these little creatures deserve far more appreciation than fear. We also explore how to create bat-friendly habit...
- 3 weeks ago1h 7m
Ep 137 - Before You Buy a Hoop House, Listen to This — with Farmer’s Friend
One good tool can completely change the economics of a small farm—especially when it solves a job that quietly eats away at your time. In this episode, we sit down with Jonathan from Farmers Friend to hear the story behind the Greens Harvester and how a challenge from Elliot Coleman sparked years of prototypes, problem-solving, and innovation. We also explore how listening closely to growers has shaped everything from silage tarps to tunnels and tools designed to make small farms more efficie...
- Oct 13, 202625 min
Ep 136 - From the Maine Woods to Your Bouquet: The Wild World of Foraged Greens
One whiff of balsam fir can transport you straight to the holidays. In this episode, I’m joined by Danielle, owner of Mainely Wild, who sustainably forages balsam fir and other woodland greens across downeast Maine and ships them to florists and makers around the country. We explore what makes premium holiday greenery last, why timing harvest around hard frosts matters, and how thoughtful foraging can actually encourage healthy regrowth. We also step behind the scenes of Danielle’s seasonal ...
- Oct 6, 202644 min
Ep 135 - Can We Make Bees Pesticide-Proof? The Science That Could Change Pollinator Protection
What if protecting pollinators isn’t only about reducing pesticides, but helping bees survive the exposure already happening? In this episode, I’m joined by science journalist Gary W. Hartley to explore emerging research into a “bee detox”—nature-inspired microparticles designed to bind pesticides inside a bee’s gut. We look beyond the exciting early results to what it would actually take for this science to work in real hives, real fields, and a changing agricultural landscape. We also zoom ...
- Sep 29, 202641 min
Ep 134 - Pollinators In A Backyard Garden - Real Talk With Cindy King From The Mill
A thriving pollinator garden doesn’t have to become another chore list. In this episode, I’m joined by certified professional horticulturist Cindy King to explore what really creates a healthy habitat—from stronger soil and thoughtful sun exposure to native plants, host plants, and season-long blooms. We also talk about why letting your garden stay a little wild can be one of the smartest things you do. From leaving hollow stems for native bees to choosing powerhouse plants like mountain mint...
- Sep 22, 202637 min
Ep 133 - The Biggest Flower Growing Secret: Spring Starts In Fall
Spring flowers don’t start in spring—and understanding that can completely change the way you plan your garden. In this episode, we break down why fall is the ideal time to establish many of your earliest blooms, from hardy annuals like larkspur, nigella, snapdragons, and sweet peas to spring bulbs and ranunculus. You’ll learn how cooler temperatures, steady moisture, and strong root development set the stage for an earlier, more abundant spring. We also dive into the details that make fall p...
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About The Flower Files: The Wildly Native Podcast
The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business. Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them. Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life.
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