The Florist's Table

Pennylyn Woosley on Business Savvy, Gold Medals, and Building a Career That Blooms

June 12, 2026·27 min
Episode Description from the Publisher

div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown"> In this episode of Beautiful People at the Florist's Table, Val McNichols sits down with Pennylyn Woosley, founder of Blossom and Bee Floral in New Jersey. Pennylyn shares how growing up in her family's garden center shaped her path — even as she tried to escape it — and how a degree in business and finance ultimately became one of her greatest assets as a floral designer. She opens up about the rare intersection of creativity and financial literacy, and why she's passionate about helping other florists understand the business behind the blooms. They also dig into her work with the AIFD design team, taking gold at the Philadelphia Flower Show, and what it takes to push creative boundaries on one of the industry's biggest stages. It's a conversation about passion, perseverance, and building a floral career that's as smart as it is beautiful. Visit the link for show notes and video podcast: https://www.mayesh.com/blog/beautiful-people-pennylyn-woosley

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